Learning about blockchain technology
through cartoons.

Our Approach

My cartoons represent quirky experiences from living in Silicon Valley for 20 years and working in the blockchain industry.

How we go about creating cartoons

9

Step 1

Observe and experience life in Silicon Valley
9

Step 2

Create cartoons that captures a trend
9

Step 3

Place cartoon in context to help provide broader understanding

Current learning approaches do not engage today’s audience.

5%

Average click through rate on newsletters, White Papers or Reports

70%

New information forgotten within 24 hours of receiving it

To address this, we use humor to increase engagement and memory recall.

The science behind humor.

Neuroscience research reveals that humor systematically activates the brain’s dopamine reward system, and cognitive studies show that dopamine is important for both goal-oriented motivation and long-term memory, while educational research indicates that correctly-used humor can be an effective intervention to improve retention.

Our Case Studies

Increase Engagement

Challenge: Low engagement (<5% CTR) for a Newsletter

Approach:

  • Added series of cartoons to accompany newsletter
  • A/B tested placement to determine optimum CTR

Results: 3x increase in CTR

Increase Information Recollection

Challenge: Low recall on White Paper Reports (only 10% audience recalled the content after 24 hours)

Approach:

  • Created cartoons to accompany each Special Report
  • Shared cartoon through social media as a follow-up

Results: 43% increase in content recollection

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